It is essential to monitor the development of resource and pollution intensive industries such as textile, leather, pharmaceutical etc., under burgeoning pressure of environmental compliance. Keeping the above-mentioned objective in mind, the case analyzes the sustainability strategies of a leading leather enterprise in India - Veera Tanneries Private Limited. Veera has undertaken initiatives to determine how it should address sustainability challenges to reduce environmental impact and ensure business growth. A discussion on such a problem would allow the case to look at the company's motivations for adopting eco-friendly measures in the Indian leather industry (to address sustainability challenges), the potential impact on business performance of such measures, for instance increasing cost to production and other business strategies to support the company's growth. © 2019 World Scientific Publishing Co.