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Islamic perspectives on marketing and consumer behavior: Planning, implementation and control
Bikramjit Rishi
Published in
2015
DOI:
10.4018/978-1-4666-8139-2
Pages: 1 - 389
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Authors (1)
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Published in
Open Access
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Authors (1)
Bikramjit Rishi
(SME) School of Management and Entrepreneurship
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Preface
Islamic perspectives on marketing and consumer behavior: Planning, implementation and control
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