The essay focuses on the uncharacteristically good production quality of the contemporary novels of master crime writer Surender Mohan Pathak by the publishing house Raja Pocket Books since 2009. Placing his novels against the contemporary pulp fiction from the small presses, the essay argues the birth of a pulp novel as an artefact for consumption by the middle classes and the implications it has on the way crime fiction is articulated in Hindi literary and production histories. © 2019 selection and editorial matter, Bodhisattva Chattopadhyay, Aakriti Mandhwani and Anwesha Maity; individual chapters, the contributors.