Herein, we report the effect of incorporation of two types of plasmonic nanocomposites, TiO2–Au and TiO2–Ag in different ratios, in the TiO2 photoanode of dye-sensitized solar cells (DSSCs). Electrophoretic deposition technique (EPD) has been utilized for the deposition of these nanocomposite photoanodes. The high-resolution transmission electron microscopy reveals that the nanocomposites, TiO2–Au and TiO2–Ag, have a wide size distribution of Au (5–60 nm) and Ag (20–130 nm) nanoparticles embedded in the TiO2 matrix. The UV–Visible absorption spectra of these nanocomposite films reveal the enhancement in the optical density due to the plasmonic effect. The DSSC based on photoanode consists of plasmonic nanocomposite TiO2–Au:TiO2–Ag (3:1 ratio) showed power conversion efficiency (PCE) of 10.9\% which is 187\% higher than that pristine TiO2 counterpart. The enhancement in the PCE has been confirmed by the photoluminescence and electro-impedance spectroscopy indicating that both Au and Ag play an important role in enhancing the PCE of DSSCs due to the plasmonic effect. © 2018, Springer Science+Business Media, LLC, part of Springer Nature.