In retail stores, the placement of items on the shelf space significantly impacts the sales of items. In particular, the probability of sales of a given item is typically considerably higher when it is placed in a premium (i.e., highly visible/easily accessible) slot as opposed to a non-premium slot. In this paper, we address the problem of maximizing the revenue for the retailer by determining the placement of the itemsets in different types of slots with varied premiumness such that each item is placed at least once in any of the slots. We first propose the notion of premiumness of slots in a given retail store. Then we discuss a framework for efficiently identifying itemsets from a transactional database and placing these itemsets by mapping itemsets with different revenue to slots with varied premiumness for maximizing retailer revenue. Our performance evaluation on both synthetic and real datasets demonstrate that the proposed scheme indeed improves the retailer revenue by up to 45\% w.r.t. a recent existing scheme. © 2019, Springer Nature Switzerland AG.

Chaudhary P.

Mondal A.

Reddy P.K.

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Shiv Nadar University

An Efficient Premiumness and Utility-Based Itemset Placement Scheme for Retail Stores

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Utility mining has been emerging as an important area in data mining. While existing works on utility mining for retail businesses have primarily focused on the problem of finding high-utility itemsets from transactional databases, they implicitly assume that each item occupies only one slot. Here, the slot size of a given item is the number of (integer) slots occupied by that item on the retail store shelves. However, in many real-world scenarios, the number of slots consumed by different items typically varies. Hence, this paper considers that a given item may physically occupy any fixed (integer) number of slots. Thus, we address the problem of efficiently determining the top-utility itemsets when a given number of slots is specified as input. The key contributions of our work are three fold. First, we present an efficient framework to determine the top-utility itemsets for different user-specified number of slots that need to be filled. Second, we propose a novel flexible and efficient index, designated as Slot Type Utility (STU) index, for facilitating quick retrieval of the top-utility itemsets for a given number of slots. Third, we conducted an extensive performance evaluation using both real and synthetic datasets to demonstrate the overall effectiveness of the STU index in quickly retrieving the top-utility itemsets by considering a placement scheme in terms of execution time and utility (net revenue) as compared to recent existing schemes. © 2020, Springer Nature Switzerland AG.

International Journal of Data Science and Analytics

An improved scheme for determining top-revenue itemsets for placement in retail businesses

In addition to maximizing the revenue, retailers also aim at diversifying product offerings for facilitating sustainable revenue generation in the long run. Thus, it becomes a necessity for retailers to place appropriate itemsets in a limited k number of premium slots in retail stores for achieving the goals of revenue maximization and itemset diversification. In this regard, research efforts are being made to extract itemsets with high utility for maximizing the revenue, but they do not consider itemset diversification i.e., there could be duplicate (repetitive) items in the selected top-utility itemsets. Furthermore, given utility and support thresholds, the number of candidate itemsets of all sizes generated by existing utility mining approaches typically explodes. This leads to issues of memory and itemset retrieval times. In this paper, we present a framework and schemes for efficiently retrieving the top-utility itemsets of any given itemset size based on both revenue as well as the degree of diversification. Here, higher degree of diversification implies less duplicate items in the selected top-utility itemsets. The proposed schemes are based on efficiently determining and indexing the top-λ high-utility and diversified itemsets. Experiments with a real dataset show the overall effectiveness and scalability of the proposed schemes in terms of execution time, revenue and degree of diversification w.r.t. a recent existing scheme. © 2018, Springer Nature Switzerland AG.

A Diversification-Aware Itemset Placement Framework for Long-Term Sustainability of Retail Businesses

Utility mining has been emerging as an important area in data mining. While existing works on utility mining have primarily focused on the problem of finding high-utility itemsets from transactional databases, they implicitly assume that each item occupies only one slot. However, in many real-world scenarios, the number of slots consumed by different items typically varies. Hence, this paper considers that a given item may physically occupy any fixed (integer) number of slots. Thus, we address the problem of efficiently determining the top-utility itemsets when a given number of slots is specified as input. The key contributions of our work are three-fold. First, we present an efficient framework to determine the top-utility itemsets for different user-specified number of slots that need to be filled. Second, we propose a novel flexible and efficient index, designated as the STUI index, for facilitating quick retrieval of the top-utility itemsets for a given number of slots. Third, we conducted an extensive performance evaluation using real datasets to demonstrate the overall effectiveness of the proposed indexing scheme in terms of execution time and utility (net revenue) as compared to a recent existing scheme. © Springer International Publishing AG 2017.