The contributions in the volume do a fine job of recounting the sites and modes of unravelling meaty issue-area 'interface conflicts' and studying their diverse implications. I have sought to consciously read these contestations here from the broader perspective of the global South. My overall plea is for more politics and not less when it comes to studying 'interface conflicts' and norm contestations. What this translates into is to embed the technicalities of norm conflicts in the backdrop of more fully fleshed out political currents and contexts. Methodologically speaking, while sympathetic to the process-driven agential micro-constructivist approach to studying these 'interface conflicts', I argue that 'internalist' accounts of perceptions must ideally tap on insiders to arrive at a richer appreciation of the anxieties and hopes surrounding particular norm contestations in specific issue-areas. © 2020 Cambridge University Press.