Due to improvement in imaging technology and therefore the ease with that digital content is reproduced and manipulated there's a robust want for a digital copiright mechanism to be placed in situ. There's a necessity for authentication of the content in addition, because the owner. It's become easier for malicious parties to form ascendible copies of proprietary content with any compensation to the content owner. Digital Watermarking is being seen as a possible resolution to the present drawback. To date many various watermarking schemes are projected. This paper presents a comprehensive survey of these techniques that are developed and their effectiveness. © 2016 IEEE.